Why do you need a marketing strategy?
A clear strategic roadmap will keep your business on track, help you plan marketing resource allocation, measure your success and equip you to deal with disruption.
Know your customer
It’s essential to understand who your customers are and what motivates their buying decisions, and the channels through which they’re likely to engage with you.
Define your proposition
Do you know your ‘only we’? It’s tough to compete if you don’t know why you’re different. And it’s crucial that you do to avoid price becoming your only differentiator.