We’re an advertising agency with an addiction. But ours isn’t the type of dependency usually associated with our industry.

When clients give us their hard earned money, a sense of fiduciary responsibility overcomes us. We need to sweat that cash and grow it.

As obsessions go, our focus on generating quantifiable results means we might not fit the mould of conventional ad men and women (although we do use colourful language and some of us probably drink too much). But the creativity, passion and purpose we exhibit in the pursuit of marketing ROI makes for happy people and happy clients.

It also speaks to our name. Rogerwilco: We hear you. We understand you. We will comply.

Back in the early 2000’s a Scotsman and a South African met in a creche. Stories like that need punchlines. But this one’s no joke.

A few years after that first meeting Charlie Stewart and Jakes Redelinghuys founded Rogerwilco in Cape Town, South Africa. Over the following decade they grew the business into one of the country's largest independently owned performance marketing agencies.

 

They started to do more and more work for international organisations like eBay, Nestle and the World Economic Forum who saw the benefits of oursourcing their marketing and development requirements to South Africa where they received high quality output at significantly lower rates that they'd find in Europe or the US.

Opening a Rogerwilco branch in London was a logical step. Today, this office looks after client service and strategy while production work is passed to Rogerwilco's teams in Cape Town and Johannesburg, ensuring clients continue to benefit from South Africa's lower cost base.

The management team

Charlie Stewart
Charlie
Stewart
Chief Executive Officer
Jakes Redelinghuys
Jakes
Redelinghuys
Managing Director
Reghardt Marais
Reghardt
Marais
Chief Operating Officer
Thabani Maluleka
Thabani
Maluleka
Business Unit Director
Andre Buxey
Andre
Buxey
Performance Director
Craig Hannabus
Craig
Hannabus
Strategy Director
Clarissa Fleischer
Clarissa
Fleisher
Senior Account Director
Christopher Kriel
Chris
Kriel
Chief Technical Officer
Ané Wiese
Ané
Wiese
Head of SEO
Geon Burden
Geon
Burden
Art Director
Nicole Hijbeek
Nicole
Hijbeek-Guild
Senior Account Director
Anton Boshoff
Anton
Boshoff
UX Lead

Our awards

 

We don’t set out to win awards, but because we’re driven by a desire to measure our efforts, we do.

You’ll rarely find us winning fluffy trophies named after birds or animals that seek only to reward creativity. No, we believe the real measure of an award should be about a campaign’s results. Show the ROI and you show the value of the work.

It's a philosophy that's seen us win more awards for performance marketing than any other agency in South Africa in recent years: over 30 Assegai, IAB Bookmark, PRISM and New Generation awards. It's also seen us become the first ever African finalist in the prestigious global DigiDay content marketing awards.

Our work

  Our Work