We’re an advertising agency with an addiction. But ours isn’t the type of dependency usually associated with our industry.
When clients give us their hard earned money, a sense of fiduciary responsibility overcomes us. We need to sweat that cash and grow it.
As obsessions go, our focus on generating quantifiable results means we might not fit the mould of conventional ad men and women (although we do use colourful language and some of us probably drink too much). But the creativity, passion and purpose we exhibit in the pursuit of marketing ROI makes for happy people and happy clients.
It also speaks to our name. Rogerwilco: We hear you. We understand you. We will comply.
Back in the early 2000’s a Scotsman and a South African met in a creche. Stories like that need punchlines. But this one’s no joke.
A few years after that first meeting Charlie Stewart and Jakes Redelinghuys founded Rogerwilco in Cape Town, South Africa. Over the following decade they grew the business into one of the country's largest independently owned performance marketing agencies.
They started to do more and more work for international organisations like Babcock, Nestle, Syngenta and the World Economic Forum who saw the benefits of outsourcing their marketing and development requirements to South Africa where they received high quality output at significantly lower rates that they'd find in Europe or the US.
Opening a Rogerwilco branch in the UK was a logical step. Today, this office looks after client service and strategy while production work is passed to Rogerwilco's teams in Cape Town and Johannesburg, ensuring clients continue to benefit from South Africa's lower cost base.